China was the world’s major source of international travelers in the years prior to the COVID pandemic. In 2019, its 155 million travelers spent more than $24 billion outside of the country. Over the last three years, when the nation basically closed its borders, that outflow was stopped, however, millions of tourists are set to return to the world stage as China reopens, boosting prospects for a recovery in the global hospitality sector.
This plan was created as a reference for the public and private sectors, both at the central and local levels, and gives a background on Chinese tourism in Laos, as well as a potential forecast for their return to traveling internationally and some potential threats with so-called zero-dollar tourism. The plan also outlines policies and plans from countries around the region, as far as is known, with regard to welcoming and preparing for the return of Chinese tourists.
Current events regarding Chinese outbound tourism are changing daily and it is entirely possible that parts of this document may be improved or revised in the future, in order to reflect the real situation at both the central and local levels.
