Great investment is being made in tourism development in Laos and great strides forward have been made. The job now is really one of marketing of communicating a message that attracts the right tourists: those who desire what Laos already has. And to do so, all stakeholders in Laos’s tourism industry itself must themselves appreciate what Laos already has.
This marketing strategy is based on an increased understanding of the true assets Laos offers, and the need for a coordinated strategy that communicates the value of these assets directly to the eyes and ears of the waiting world that desires them.
